Wesentliches erleben — Reisen, Workshops und besondere Projekte, kuratiert von Rita-Graciela Werner.
ART OF COMMUNICATION
Reaching people. Moving brands. Creating experiences.
For more than four decades, communication has accompanied Rita-Graciela Werner's journey — in media, advertising, PR, international brand management and everywhere where a message becomes an experience.
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Events &
Experience formats
Travel, encounters and events where brands become not only visible, but personally tangible.
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Brands &
Cooperations
Bringing together suitable partners, personalities and media outlets and developing credible, long-term relationships from them.
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PR, Media &
Storytelling
Topics, texts and stories that are editorially conceived, arouse interest and remain in the memory.
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Strategy &
positioning
Communication and marketing concepts with a clear stance, a relevant message and a distinctive profile.
Good communication doesn't begin with volume, but with curiosity:
What truly interests people? What moves them? What stays with them?
Rita-Graciela Werner develops communication strategies, stories, and experiential formats for companies, brands, and personalities. Her experience combines journalism and television with PR, marketing, luxury communication, collaborations, and the creation of unique encounters.
Their strength lies in recognizing connections, bringing people and skills together, and developing a clear, independent story from an idea.
Journalist · Entrepreneur · Author · Producer · Artist
RITA-GRACIELA WERNER
The most exciting paths were never on my itinerary.
Rita-Graciela Werner thinks in terms of possibilities. For more than four decades, she has been developing projects, recognizing potential, and bringing together people with diverse skills.
Her career path led her from music publishing to J. Walter Thompson, then into journalism and television. As a presenter and journalist, she worked for, among others, ZDF, Sat.1, Tele 5, TM3, and TV München. Later, she returned to international communications and, as Director of Communication Germany, was responsible for brand communication at De Beers.
As an independent entrepreneur, she has been developing communication, PR, and marketing concepts, as well as exceptional travel and experience formats, for many years. She is also an author, producer of the internationally acclaimed planetarium film Where Forever Begins , and, since 2020, a visual artist.
MEDIA Journalism, moderation and editorial storytelling
BRAND strategy, PR, positioning and international communication
EXPERIENCES Curated trips, collaborations and special formats
CREATIVITY Books, film projects, concepts and visual arts
Essence of Life brings these experiences together in one idea: to connect places, themes and people in such a way that something unique and lasting emerges.
TRAVEL MOMENTS
Moments that last.
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The idea behind it
I think in terms of possibilities.
For more than four decades, I have been developing projects, recognizing potential, and bringing people together — communication with emotion, travel with culture, brands with experiences.
Essence of Life was founded in 2011. The focus is not on off-the-shelf programs, but on special constellations of place, people and content — carefully selected and connected with heart.
For me, creativity is not a discipline, but an attitude: listening, observing, understanding, connecting.
MOST WONDERFUL,
Rita-Graciela Werner
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